Dr. Mike Smith, President - 903.589.7106 -

The Changing Role of Recruitment in College Growth

At a recent discussion about enrollment trends and practices at the Council of Independent Colleges, presidents said new practices are needed. Colleges can no longer rely on the traditional methods of bombarding prospects with letters, emails, and phone calls, and closing the deal with an award letter.

The average student applies to ten colleges and shops for the best deal. That’s why the yield rate of admission applications to enrollment has declined by 13% over the last 10 years. Today’s students have the Internet for college information and virtual campus tours at their fingertips.

Jacksonville College has an admissions office with one employee, Sandra Clay. She has a tremendous workload. That’s why recruitment is every employee’s assignment. We rely heavily on faculty in athletics, theater, choir, band, and other areas to recruit potential students. We also depend greatly on alumni, church members, pastors, and youth directors to be voices for Jacksonville College in their churches and communities. You may say, “I do not have $20,000 in cash to give to Jacksonville College.” However, if you recruited one student for two years, you would be giving the equivalent of a $20,000 or more donation to the College.

Be a recruiter for Jacksonville College, and help enrollment to grow.

Continued Growth at Jacksonville College

Final enrollment figures are now available at Jacksonville College, and the numbers reflect a significant increase from Fall 2014. The College’s 2015 Fall enrollment is 633 students, a 12% increase from the Fall 2014 enrollment of 560.

In addition to increased enrollment, the college administration is proud to announce that graduation numbers are supporting the institution’s mission to equip students for lifelong learning. Recent tracking of persistence data indicates that 92% of the 2015 May and August graduates continued their education. These graduates are now enrolled in 28 different colleges and universities across the country.

One of the ways Jacksonville College prepares students for transfer to a four-year institution of higher learning is through the Honors Program. The program offers high achieving students a stimulating learning environment, as well as opportunities for transfer scholarships.

Jacksonville is also able to provide the best Texas Core curriculum degree that can be offered in a Christian environment. Next year the College plans to expand class offerings in Teacher Education, Agriculture, and Criminal Justice.

Students gathered after Chapel to pray for the September 26 AMPED East Texas Youth Conference held at Jacksonville College. More than 30 students made professions of faith at the conference. Jacksonville College has seen a great revival this semester. So far over 100 students have been saved or rededicated their lives to the Lord this semester.

Volunteer work day at FBC Kids First Christian Academy playground, organized by the JC Ministerial Alliance.


Fall Theater Production The Women of Lockerbie

October 22-24 at 7:30 p.m. in the Mary S. Lewis Theater

Tickets: $7.00 for adults, $5.00 for students

JC Choir and Band Fall Concert

October 27 at 7:00 p.m. in Buckner Chapel

Christmas Show by JC Theater and Music Programs

Scrooge (a reader’s theater production) November 20-21 at 7:30 p.m. in the Mary S. Lewis Theater

Tickets: $5.00 for adults, $4.00 for students

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